About Me

But the more experience I got, the more I realized that it’s not really about dressing “well” in a general sense.

It’s about understanding how you come across in a specific work environment, position and office.

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How this all started

Since then, I have built several online magazines and now run them within a media company where I employ three full-time team members. I also founded a marketing agency where I led a team of seven.

Through that, I’ve seen a lot of different perspectives.

• Built and scaled multiple online magazines
• Running a media company with a team
• Founded and led a marketing agency (team of 7)
• Conducted dozens of job interviews
• Experience in marketing & project management

And at some point, that naturally shifts how you look at things. You stop only thinking about how you come across and start paying attention to how everyone else does too.

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What I started noticing over time

Over the years, I kept seeing the same patterns again and again.

Not big, obvious things – more the small details. How someone dresses, how put-together they look, how well their appearance fits the situation they’re in. How they speak, the words they choose, how they want to be perceived, what they try to highlight and where their insecurities and fears lie.

Some people just immediately come across as capable and trustworthy. Others don’t – even if they technically have the same skills.

And most of the time, it’s actually not something extreme – it’s very subtle.

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What changed when I started leading teams

One thing that had a huge impact on how I see all of this was starting to lead teams myself.

When you aren’t just working with people but actually responsible for them, you start thinking very differently – and so did I.

At the same time, there is still a certain level of professionalism that needs to be maintained, especially in client-facing environments. And the longer I did that, the more I noticed that balancing those two things is anything but easy…

Because in many traditional work environments, there is a very clear expectation of how you should look, how you should behave and how you should present yourself.

That often creates a lot of pressure.

As if the performance and the pressure that comes with the job itself weren’t already enough, you also have to think about how you look, how you come across and how you behave.

And through all those years of experience in exactly these situations, I learned how important it is to find the right balance here. And I’d say that by now that I’ve finally found that.

Why I created Vlaluna

Because that’s exactly what led me to create Vlaluna. I realized that a lot of people struggle with the same thing.

So I started developing what I like to call my ‘simple outfit formulas’.

These are super easy to follow, not expensive and can be combined in a LOT of different ways.

My goal with them was to feel as confident and as much as myself as possible, professional at the same time and finally, not having to think about it every single day anymore.

So here on Vlaluna, I share exactly those formulas, along with all my work fashion tips, lessons and experiences around them.

How I create the content here:

Every article you read on Vlaluna is based on my own experience.

I never wanted to and never will create content just for the sake of publishing something. I want you to be able to implement this quickly, easily and without spending a lot of money, while getting as much value out of it as possible.

That’s why most of my articles come from things I’ve actually personally experienced, tested or observed over time.

That can be:

• work-related situations I’ve faced myself
• things, mistakes or problematic issues I noticed while working with teams
• patterns I’ve seen across different industries
• my own outfit formulas that I wear almost every day, which I’ve refined, improved and perfected over the years

Of course, I also do research on some topics to include valuable background information in the articles and make them even more helpful.

But the majority of the steps, tips and guides come from my own experience.

Whenever I do research and actually include that in an article, I always reference the appropriate sources and make sure to fact-check everything across multiple sources to ensure that I’m only sharing high-quality and accurate things.

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Let’s connect

I always love hearing from you, whether it’s feedback, content ideas or questions about specific topics.

Whatever you need help with, you can always reach out to me here: alice@vlaluna.com
In most cases, I reply within 24 hours.

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Disclosure

On Vlaluna, you may sometimes see affiliate links or partnerships.
If you choose to purchase something through those links, I may earn a small commission – at no extra cost to you!

It’s very important to me to only recommend products or work with brands that I’ve actually tested myself and truly believe in, so I can recommend them with a clear conscience.

That’s why you’ll generally see very few partnerships here, as I’m very selective about them.